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Kentucky: Council on Postsecondary Education

KnowHow2GOKy College Access Outreach Initiative

KnowHow2GOKY is a multiyear, multimedia effort to encourage more Kentuckians to plan, enroll and succeed in college. KnowHow2GOKy supports Kentucky’s efforts to double the number of college graduates in the state by 2020. 

KnowHow2GOKY is modeled after the national KnowHow2GO campaign developed by the American Council on Education, Lumina Foundation for Education and the Council.

Outreach Goals and Target Audiences
Outreach Materials

As part this initiative, CPE is the official state coordinator for the national KnowHow2GO (KH2G) College Access Campaign. The American Council on Education, Lumina Foundation for Education and the Ad Council launched the KnowHow2GO campaign nationwide in January 2007, which includes television, radio and outdoor public service advertisements, print materials and a Web site. CPE has developed a Kentucky version of this campaign known as KnowHow2GOKy (KH2GKy), which is the centerpiece for CPE's college access efforts and addresses all target audiences.

Previous Outreach and Marketing Efforts

 

Press Kit
   

Last Updated 3/4/2009
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