Council on Postsecondary Education
KNOWHOW2GOKY AIMS TO IMPROVE COLLEGE ACCESS, SUCCESS
Note to editor: Photos available on the CPE Web site.
(FRANKFORT, Ky.) – Students and teachers from across the state joined state leaders on the steps of the Capitol this morning for a rally to launch KnowHow2GOKy, a multiyear, public service media outreach designed to encourage more Kentuckians to plan, enroll and succeed in college.
The launch event, which featured performances by the Tates Creek Middle School Steppin’ Titans and the Berea Community High School cheerleaders, signified the beginning of TV and radio public service announcements, the launch of the KnowHow2GOKy Web site and the onset of a grassroots outreach across the state.
Outreach ads and materials feature warrior-like characters—named Algebra II, Biology and Foreign Languages—to challenge middle school and high school students to take the “tough” classes they need to prepare and succeed in college.
Funded primarily by public and private resources at the federal level and by federal funds through the GEAR UP Kentucky program, the outreach is modeled after the national KnowHow2Go initiative developed by the American Council on Education, Lumina Foundation for Education and the Ad Council.
In addition to students, KnowHow2GoKY also targets their parents and mentors to stay involved in the student’s academic life and help them plan early for college.
“It is essential that we reach out to students as well as to their parents and mentors,” said Education Cabinet Secretary Helen Mountjoy. “While KnowHow2GoKY challenges students to take the classes they need to succeed in college, it also equips their parents and mentors with the information to guide them through the college preparation process.”
The national KnowHow2GO effort targets students in grades 8-12, but the Council on Postsecondary Education expanded the Kentucky outreach to include other audiences essential to meeting the goals of Kentucky’s Double the Numbers plan--transfer students, adult learners and GED students and graduates.
“KnowHow2GOKy is a vital part of Kentucky’s efforts to double the number of college graduates in the state by 2020,” said Sue Patrick, CPE director for communications. “We are extremely fortunate to leverage this national effort, customize it for use in Kentucky, and make it available to youth-serving and education-related groups free of charge.”
Carolyn Stanek, assistant director of national initiatives at the American Council on Education, said Kentucky has shown a strong commitment in helping young people realize their dreams of a higher education.
“By customizing the national KnowHow2GO campaign with state-specific information, KnowHow2GOKy provides young people with the resources they need to be successful,” she said. “The KnowHow2GOKy campaign is a prime example of collaboration and innovation for the benefit of the state’s citizens.”
To expand on the adult learner outreach component, discussions have just begun with the Kentucky Chamber of Commerce to enlist that organization’s support in the future.
“We’re very interested in working with our chamber members across the state to promote college opportunities for their employees, stated Dave Adkisson, president and chief executive officer of the Kentucky Chamber of Commerce. “We are committed to creating a more prosperous Kentucky--a Kentucky that can successfully compete in the global marketplace. In order to achieve that goal, we must work together to raise education attainment of Kentuckians at all levels,” he said.
The Kentucky College Access Network, developed in partnership with the Prichard Committee for Academic Excellence and the Council, will coordinate the grassroots component of KnowHow2GoKY. Statewide TV and radio ads have already begun circulation, through the sponsorship of the Kentucky Broadcasters Association’s Public Education Partnership program.
The outreach Web site, KnowHow2GOKy.org, outlines the steps to college for each target audience, including transfer students and adults at different stages of their educational career. The interactive site features a “Find Help” section, which allows users to locate programs in their county to assist them in planning, paying and enrolling in college. A virtual campus tour allows students to explore a campus at their own pace.
The National Postsecondary Education Cooperative is a sponsor of the Web site, providing funds for Kentucky’s customization.
Hans L’Orange, vice president for research and information resources of the State Higher Education Executive Officers who works closely with NPEC, said, “Students and their families deserve transparent systems where they can easily find the information they need to help them achieve their educational dreams. SHEEO is pleased to recognize KnowHow2GOKy as a notable source of the transparent information needed for the U.S. system of higher education to be second to none.”
For more information on the KnowHow2GOKY campaign, to view the ads or access the press kit, visit http://www.knowhow2goky.org/commonnav/sitelaunch.php.
Kentucky is in the middle of the most dramatic economic and social transformation in its history. Double the Numbers: Kentucky’s Plan to Increase College Graduates explains that increasing bachelor’s degrees is the quickest, most direct way for Kentucky to increase its economic prosperity. College graduates earn more, are healthier, create a more robust economy, and enjoy a higher quality of life. The Double the Numbers plan outlines five statewide strategies for Kentucky to achieve this ambitious, but achievable goal. While this effort will not be easy, the benefits of Doubling the Numbers will be felt by all Kentuckians.